October 19, 2022
Phương Uyên Trần is an author, speaker, and consultant impacting entrepreneurship in Asia and around the globe. As Asian multinationals rise, balance and harmony become increasingly important in shaping our collective future. Phương’s message is one of integration and fusion: East and West, yin and yang, localism and globalism.Meet Phương
Guiding entrepreneurs from start-ups to multinationals, she encourages them to reach for their dreams, and understand that with vision, talent, and determination nothing is impossible.
We are witnessing the birth of a new type of multinational: the Asian multinational.
In her captivating new book, Competing with Giants, Phương Uyên Trần tells the story of her family business and the quickly changing global business landscape.
Asia is rising, and this means multinationals are being forced to come up with new strategies. She reminds us, as we move forward into this future, there is only one thing we can all be sure of: the world will be what we collectively make it—and we’re embarking on that journey together.Learn MorePurchase Your Copy Today!
Now more than ever before, women in Vietnam and throughout Asia have the opportunity to pursue their dreams. At a time when many young middle-class women have grown up in Vietnam and then studied abroad—or who have grown up abroad and then returned to Vietnam, Phương offers business insight and guidance to these global citizens. Phương’s perspective is both global and local mindset, as she helps women and entrepreneurs achieve their highest dreams.Learn More
Phương Uyên Trần, Deputy CEO of THP Group (Vietnam’s leading beverage corporation), is inspiring entrepreneurs throughout Asia. Drawing both from her education abroad and her experience in the multinational corporation started by her parents, Phuong’s perspective blends globalization with localization. Her wisdom and insights will help lead us forward, as East meets West, in the world of business and Asian multinationals continue to rise.Learn More
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