THP’s Mission has always been to produce high-quality and healthy products that comply with international standards and satisfy Asian consumers tastes while meeting our customers’ current and future demands and becoming their preferred partner.
In each part of our mission there is a focus on the consumer and their preferences. After all, my father has always said that the most important thing we must do is listen to the consumers. They are not always right, but their voice is powerful, and we should always be listening.
It’s why, of our seven company core values, customer satisfaction is the first one. As a company, it is extremely important that we take the initiative to listen, give detailed feedback, and meet the demands of customers all while having a respectful and dedicated attitude.
It takes a great deal of humility to listen. And as you become more successful, staying humble and grounded can become more and more difficult—you begin to believe you know best, sometimes forgetting that ultimately, the customer knows best.
My father has always reminded us that we exist to serve the customer at a profit. If THP can consistently focus on this central goal, we will control the market.
How We Make Their Voice a Priority
Understanding what your customers’ wants takes effort. The factors underpinning consumer decisions are complicated and often subconscious. But they boil down to an individual making a purchasing decision at a particular place and moment in time. If other people make that same purchasing decision multiple times over, then the company in question is onto a winner and may want to scale up. Tapping into those subconscious desires is the key to success.
That is why it is important to know your customer well. We make it a priority to understand who, where, what, when, and why as it pertains to our customers: observing their thoughts and behaviors as they eat, sleep, work, and play. We really want to understand what makes our consumers tick and how that relates to their life experience and the products they choose.
When you make your customer the priority, your company will be successful. Learn more about how THP has become a force to be reckoned with by visiting my website.