At THP, we live and breathe our seven core values. Every day they help to guide us in creating and maintaining a brand that will last a hundred years.

As we embark on a new year following Tết Nguyên Đán, the core value, which is right at the top of my mind right now is this one: Today Is Better Than Yesterday But Not As Good As Tomorrow.

Was there ever a year when the statement was likely to be more apt than this one, after all the disruptions we experienced last year thanks to Covid-19? Today THP stands in a very strong position to capture the post-Covid growth momentum. Tomorrow is looking very promising.

Firstly, vaccination levels are much higher in Vietnam than across Asia as a whole. As of February 17, we had immunized 81% of our population according to ourworldindata compared to 72% for the overall region.

This is really helping to boost consumer sentiment. People here have confidence that the worst of the pandemic is behind us.

They have disposable income to spend and THP’s management team sees plenty of opportunities to exploit this both at home and also abroad, where we plan to build on last year’s strong export sales growth.

This buoyant mood is reflected across Vietnam as a whole. The global rating agency Fitch forecasts that Vietnam will experience 7.9% GDP growth this year. That’s the highest in the region, beating the Philippines on 6.9% and Indonesia on 6.8%.

This gives our economy a strong foundation. However, not every company will be able to take advantage of it.

What sets THP apart is our commitment to grasp new opportunities and the way we have prepared ourselves to do this. We have not been experiencing a period of limbo as working life gets back to some form of normality.

One of the key things that we did to get ourselves in the right frame of mind was a training session for all our senior and middle management under the guidance of the Mentally Fit Institute at the turn of the calendar year.

Then in the days just before Tết, we undertook our customary “big clean.” This embraced far more than the festival’s traditional physical spring-cleaning of the office.

We also cleansed our minds, holding sharing sessions with our respective colleagues so that we could learn from last year’s successes and failures, ready to develop innovative ideas for the future.

Acknowledging failure is not something that comes naturally to many people, but it’s an important part of the learning process and at THP we encourage people to come clean in the widest sense of the word so that we can move forwards together.

As it says in our core values, we make tomorrow better than today by understanding and encouraging a spirit of learning, sharing and innovative thinking.