Why Some Brands Fail?

How do you drink your coffee, if that is, you do? The answer to this question will almost certainly depend on where you live across the world and which culture you grew up in. If you are an American, you have probably become accustomed to grabbing a take-away coffee on your way into work. In… [Read the full article]

How to stay focused in the digital age

At THP, we prioritize technological development because we know that it is the driver of our ongoing success. Technology is helping to make us increasingly more efficient and connected. But there is also a flipside, which we need to be ever mindful of too. Technology means that we are constantly bombarded with emails, messages, app… [Read the full article]

Why trust matters?

Do we trust the leaders of the companies that we work for? The answer is yes according to Edelman’s most recent annual global Trust Barometer. The public relations firm’s 2022 survey makes reassuring and inspiring reading for company executives like myself. And while the report does not include Vietnam as one of its 28 respondent… [Read the full article]

The Practice of 4Ds that enables THP’s 4Ps in Marketing

At THP, we talk a lot about the 4Ps in marketing behind every successful brand: the right Product, at the correct Price, aligned to right Place, backed by ample Promotion. We also have our famous six core values, which govern THP’s approach to business. These are all about developing the right attitude to generate results…. [Read the full article]

Mùa Vu Lan – Vietnamese Mother Appreciation Month

If you are lucky enough to be visiting Vietnam this August, you may see a number of people wearing roses on their shirts or blouses. Some will be wearing red roses and some will be wearing white. The different colours signify whether the wearer’s mother is alive (red) or has passed on (white). These flowers… [Read the full article]

Re-thinking our use of plastic

When it comes to environmental sustainability, we all know that we need to do a lot more to reduce our plastic consumption. The responsibility falls on us as consumers and as companies. It is an issue, which the Vietnamese government takes extremely seriously and one that THP wholeheartedly supports. In recent years, the government has… [Read the full article]