The Potential Pitfalls of Global-Localization

As I have discussed at great length in other articles, a company’s ability to produce locally focused products and services is often a key to its success.  Multinationals know this, which is why for decades, global companies have worked to achieve a local feel in each of the markets they operate in – a phenomenon… [Read the full article]

Why Focusing on Local Wins

Statistics show that while people embrace the benefits of globalization, they also want to preserve their identities and traditions. The world may be flatter, but that does not mean globalization is making everyone the same. Local traditions are becoming more important, not less. In Western countries, the wheel really has come full circle. In the… [Read the full article]