Why Vietnamese consumers think healthy products are the cat’s whiskers

It is Tết Nguyên Đán, the lunar New Year here in Vietnam and in 2023 we are ushering in the year of the water cat (we have a different tradition to China, which is celebrating the year of the rabbit). A cat feels like an apt analogy for how Vietnamese consumer habits are changing. In… [Read the full article]

How a big clean generates even bigger rewards

Few people in life enjoy cleaning and de-cluttering with the exception of some well-known gurus like the Japanese consultant Marie Kondo. And yet we all know how cathartic it can be. It’s a principle that rings true for both our home and work lives. So what explains this disconnect: we avoid cleaning and throwing things… [Read the full article]