Globalization has changed business as we know it. This phenomenon has led to the “multinational”—companies whose reach can seemingly take over every inch of the world. While many of these companies have been created with a Western approach to business, Asian corporations are rising, forcing Western-style multinationals to create new strategies when it comes to… [Read the full article]

Another way to consider this topic—of how technology can help you grow your business – is how the lack of it will not only prevent growth, but possibly hurt your business. Technology is an inseparable part of creating and running a business—at any scale. From telecommunications, customer touch-points, and an online presence, to process-specific systems,… [Read the full article]

Our family’s mission is to share a culture of leadership, integrity, commitment, and talent so we can build a global business that creates wealth, enhances our family’s reputation, and makes a positive impact on society. It’s this mission that has influenced the start, existence, and growth of THP’s success as a company.  Our success would… [Read the full article]

It’s what companies – in the US alone – spend billions seeking to achieve.  It’s what accounts for a good portion of any business’ marketing budget: brand loyalty. Companies all over the world are working tirelessly to win over consumers who are there to stay and who will continue buying from them. In a recent… [Read the full article]

Technology has always been a priority to THP.  Because of this, we have propelled our business to greater heights.  As a company, we’ve always had open discussions on how to best scale up – to be prepared for growth and the next shift in demand.  My father wisely knew that as THP grew, it would… [Read the full article]

Looking to the past provides perspective, experience, and wisdom. However, it needs not to define the present nor future. That is the reality of Vietnam and its rise from past decades filled with struggles. Today, Vietnam is a thriving country, attractive to investors, both domestically and globally. Globalization has its limitations, but there is no… [Read the full article]

It is not a business if there is a great product but nobody knows about it. Promotion embraces all methods of persuasion in order to bring awareness to your brand and motivate customers to buy your products. Successful promotion comprises elements such as advertising, public relations, and sales promotion. These elements shift as new generations… [Read the full article]

There are key elements to any successful company; two of the most important elements include: your product and the people who make your business run.  These people, which may include family members, are the core of your business’ existence.  Together you are working to achieve great things; it’s important that those relationships are nurtured in… [Read the full article]

This week I will share with you a seemingly impossible feat which has, in fact manifest into reality.  It’s a story of a product that multi-nationals have tried and failed, but with the right understanding of its market, it has become a successful national brand enjoyed by 93 millions people in Vietnam. It’s one of… [Read the full article]

Given where THP stands today, it is hard to imagine how difficult it must have been for my parents, Trần Quí Thanh and Phạm Thị Nụ, in the beginning.  It has been their “nothing is impossible” mantra which helps them withstand decades of difficulty to build the internationally successful company that is Tân Hiệp Phát… [Read the full article]