How to Cultivate A Positive Company Culture

Our family’s mission is to share a culture of leadership, integrity, commitment, and talent so we can build a global business that creates wealth, enhances our family’s reputation, and makes a positive impact on society. It’s this mission that has influenced the start, existence, and growth of THP’s success as a company.  Our success would… [Read the full article]

Fostering Brand Loyalty

It’s what companies – in the US alone – spend billions seeking to achieve.  It’s what accounts for a good portion of any business’ marketing budget: brand loyalty. Companies all over the world are working tirelessly to win over consumers who are there to stay and who will continue buying from them. In a recent… [Read the full article]

Staying at the Forefront of New Technology

Technology has always been a priority to THP.  Because of this, we have propelled our business to greater heights.  As a company, we’ve always had open discussions on how to best scale up – to be prepared for growth and the next shift in demand.  My father wisely knew that as THP grew, it would… [Read the full article]

Lessons Learned from Working in Vietnam

Looking to the past provides perspective, experience, and wisdom. However, it needs not to define the present nor future. That is the reality of Vietnam and its rise from past decades filled with struggles. Today, Vietnam is a thriving country, attractive to investors, both domestically and globally. Globalization has its limitations, but there is no… [Read the full article]

Tailoring Your Promotion to Your Market – Making It Personal

It is not a business if there is a great product but nobody knows about it. Promotion embraces all methods of persuasion in order to bring awareness to your brand and motivate customers to buy your products. Successful promotion comprises elements such as advertising, public relations, and sales promotion. These elements shift as new generations… [Read the full article]

Three ‘Family Values’ That Should Be A Part of Every Business

There are key elements to any successful company; two of the most important elements include: your product and the people who make your business run.  These people, which may include family members, are the core of your business’ existence.  Together you are working to achieve great things; it’s important that those relationships are nurtured in… [Read the full article]

How Companies Can Learn Their Market to Boost Growth

This week I will share with you a seemingly impossible feat which has, in fact manifest into reality.  It’s a story of a product that multi-nationals have tried and failed, but with the right understanding of its market, it has become a successful national brand enjoyed by 93 millions people in Vietnam. It’s one of… [Read the full article]

Overcoming Your Obstacles While Staying Positive

Given where THP stands today, it is hard to imagine how difficult it must have been for my parents, Trần Quí Thanh and Phạm Thị Nụ, in the beginning.  It has been their “nothing is impossible” mantra which helps them withstand decades of difficulty to build the internationally successful company that is Tân Hiệp Phát… [Read the full article]

Vietnam’s Entrance into Modern Business

Hanoi, Ho Chi Minh (or Saigon as the locals call it), and Da Nang are cities thick with development. I live in Saigon, which has bloomed into a metropolitan city. Its streetscape is constantly transforming with new trendy shops, cafes and restaurants popping up on every corner. Roads are bustling with motorcycles at all hours… [Read the full article]

Fight, Flight, Freeze, or None of The Above

Each and every day we are faced with decisions large and small as they pertain to growing our businesses. These challenges and opportunities require confident decision-making, often elicit varying amounts of stress, causing us to feel as though we need to fight, flee, or just freeze. We can’t predict every scenario we’ll be faced with,… [Read the full article]