Driving your Own Destiny

As a business, no matter your size, there is no reason for you not to be in complete control of your vision as it pertains to your market.  My experience in business is shaped by the evolving Vietnamese business environment which has great potential. Many foreign companies and investors see this potential and want to… [Read the full article]

How My Family Business Turned Down a $2.5 Billion Deal

You read that right, $2.5 billion. It’s the amount of money we walked away from in 2012 when The Coca-Cola Company offered to acquire a controlling interest in Tân Hiệp Phát Beverage Group (THP), the family-owned business my parents founded in 1994. I remember sitting in the glass-encased conference room at Coca-Cola’s headquarters, my head… [Read the full article]

The 4 P’s of Marketing for Products

We’ve seen it firsthand—authentic local products are very hard to competitively beat. This is because they are the only ones that truly adhere to the famous Four Ps of Marketing—product, price, promotion, and place. As many who have attended a business marketing class may recall, each of these “Ps” are essential to a product or… [Read the full article]

The Rise of Entrepreneurial Women

The historical dominance of China means that one of the many issues Vietnam has had to deal with is the Confucian view about a woman’s role in society. When our northern neighbor invaded, Vietnam adopted the Confucian Three Obediences: “tại gia tòng phụ, xuất giá tòng phu, phu tử tòng tử.” “A woman should obey… [Read the full article]

How Humble Beginnings Can Shape Ethic and Drive

As of 2018, THP is Vietnam’s largest family-owned manufacturer in the Fast Moving Consumer Goods category (FMCG), employing more than five thousand staff members nationwide. We have a 15 to 20 percent domestic market share, ranking alongside multinationals such as Coca-Cola and Japan’s Suntory. In terms of the healthy beverages sub-sector, THP leads the pack… [Read the full article]

Asian Values that Lead to Successful Businesses

Globalization, which propels large multinational companies like Coca-Cola, McDonald’s, Starbucks, etc., across the world can seem like a powerful, almost irresistible force. This is particularly the case across the emerging and frontier markets where many independent companies like THP may have only recently become national leaders, wondering how they can fend off these global giants… [Read the full article]

Generous Listening: The Importance of Open Communication in a Family Business

Creating, building, and maintaining a business is difficult.  It’s even more difficult when that business is created, built, and maintained by one family.  Effective communication lies at the heart of successful family-owned businesses, which are likely to span several members across different generations. Establishing successful communication amongst family members isn’t always easy; in fact, it… [Read the full article]

5 Tips for Competing with the World’s Largest Brands

Do you think it’s impossible to compete with McDonald’s, Starbucks, Coca-Cola, or Home Depot? Think again. The reality of globalization combined consumers’ desire for localization allows your company to not only grow but compete with the largest companies in the world In the late 1970s, my father and mother became aspiring entrepreneurs. They faced extreme… [Read the full article]

How to Cultivate a Positive Company Culture

To be successful, companies need to care about how their employees interact with each other, with senior management, and with the organization’s customers. A company’s culture determines the longevity of its success.  This becomes more and more important as a company grows and management lines stretch. Combat this tendency by ensuring that the founder’s ethos… [Read the full article]

5 Keys to Growing a Small Business

How does someone take a good business idea, turn it into a viable company, and over time become a national, regional, or global champion?  My parents are a living example of how the combination of several guiding principles, talent, hard work and being at the right place at the right time resulted in national, regional,… [Read the full article]