How do you drink your coffee, if that is, you do? The answer to this question will almost certainly depend on where you live across the world and which culture you grew up in. If you are an American, you have probably become accustomed to grabbing a take-away coffee on your way into work. In… [Read the full article]
Latest Thinking
How to stay focused in the digital age
At THP, we prioritize technological development because we know that it is the driver of our ongoing success. Technology is helping to make us increasingly more efficient and connected. But there is also a flipside, which we need to be ever mindful of too. Technology means that we are constantly bombarded with emails, messages, app… [Read the full article]
Why trust matters?
Do we trust the leaders of the companies that we work for? The answer is yes according to Edelman’s most recent annual global Trust Barometer. The public relations firm’s 2022 survey makes reassuring and inspiring reading for company executives like myself. And while the report does not include Vietnam as one of its 28 respondent… [Read the full article]
How THP is a shared value company
The Vietnamese people have a long history of philanthropy. Its deep roots are expressed in many of our proverbs such as “Lá lành đùm lá rách”. The literal translation is “healthy leaves envelop torn ones.” And the meaning is clear: help those in need. Many successful Vietnamese companies do just that. They allocate some of… [Read the full article]
The Practice of 4Ds that enables THP’s 4Ps in Marketing
At THP, we talk a lot about the 4Ps in marketing behind every successful brand: the right Product, at the correct Price, aligned to right Place, backed by ample Promotion. We also have our famous six core values, which govern THP’s approach to business. These are all about developing the right attitude to generate results…. [Read the full article]
What does it take to be Number 1?
What does it take to be Number 1? If you want the answer to this question, then there is no better person to ask than Thanh Vu, Vietnam’s first ultra marathon runner and the brand ambassador for our Number 1 Energy Drink. Thanh is someone who completely embodies THP’s “Nothing is Impossible” spirit whether she… [Read the full article]
Who wants to be a Billionaire?
One of the world’s most famous television formats is the quiz show “Who Wants To Be A Millionaire?” It was an instant hit and has been an enduring one. The reason why is pretty evident from the title. Participants stand to win a lot of money, much more than these kinds of quiz shows had… [Read the full article]
What makes an effective communicator?
Managing others is all about effective communication. One of the ironies of modern management is that people are often promoted because they are good at a particular set of tasks in their department. It is not because they are good at managing other people. Yet, as people climb up the management hierarchy, the most important… [Read the full article]
Mùa Vu Lan – Vietnamese Mother Appreciation Month
If you are lucky enough to be visiting Vietnam this August, you may see a number of people wearing roses on their shirts or blouses. Some will be wearing red roses and some will be wearing white. The different colours signify whether the wearer’s mother is alive (red) or has passed on (white). These flowers… [Read the full article]
What it means to be Vietnam’s national soft drinks company
This July, the Hong Kong and London-based conglomerate Swire Pacific signed an agreement to purchase Coca-Cola’s bottling and distribution businesses in Vietnam and Cambodia for US$1.015 billion. The acquisition, which is scheduled to complete in the next six months, brought back vivid memories of Coke’s attempt to buy THP back in 2012. We were offered… [Read the full article]
